Web banner ads are the tools that perform most of the tasks in online advertising. They are your aides for working on a successful online business. Thus, it is worthwhile to learn of some web banner advertising tips in designing banner ads that will certainly gather better results.
Colors For Attention
Your banners need to attract attention and this can be achieved by choosing to put the right colors on them. The color of your banner ads must be in contrast with the background color of a web page or landing page.
Design simplicity is always the best. The picture you need to use must be relevant to the subject or topic of your business. Do not emphasize on your company or business logo, but on pictures that are relevant to your offers.
Your banner ads must be placed with brief contents only. Making your content longer will make it ineffective in calling your readers to take action. The key is to focus on a particular benefit per a particular banner ad. Too much call-to-actions can potentially just confuse the reader; resulting to lack of interest and eventually, loss of click-through rate. An online banner’s effectiveness will be based on the message that it conveys. In banner advertising, keep in mind that graphic design only comes secondary to great contents and persuasive call-to-action. There are times when a not so beautiful banner ad can perform a lot better than those more beautifully made advertisements due to the superior quality of content it possesses.
It is particularly more important in designing smaller sized banner ad that you make use of fonts that can be easily read. The most popular fonts used in web applications are Arial and Verdana because they render texts to be readable and legible. Your main goal for your ads is to attract prospective leads to read the message and take immediate action so you should not make it difficult just to read your ad contents.
If you can afford it, make the banner advertisement interactive. Design it in such a way that it can ask a prospective lead or buyer to complete a short survey or take part in a poll. Customer interaction is determined by studies to be helpful in improving click-through rate. If you can make your ad interactive, be sure that it remains relevant to the purpose.
No matter how carefully designed your web banners are, if they are not appearing on appropriate websites, then all your efforts may all be wasted. Ensure that your banners are properly linked to correct keywords so they will appear appropriately in searches. This can help your ads to achieve better performance as compared to when they are just randomly placed.
Remember that people would get bored with your banners if they always see the same design and the same content again and again. If it will be seen by the same people repeatedly, make sure you give them something new a d something fresh.