I have literally spent thousand of hours on the internet through the years trying to promote various websites using different strategies and online marketing techniques. I designed websites for clients aiming at a simple and easy way of listing their ideas on web pages and promoted their businesses online. Because the internet can be a confusing place, usually overfilled with opposing points of view, I have decided to write an article about internet advertising to save you from getting into the pitfalls many people find themselves in when trying to draw traffic to their websites.
Many companies guaranty that they will place your website in the top ten on all the major search engines. They may actually accomplish this goal. But what they do not tell you is that many of them choose the key search words that are not used by most websites in your category so that they can place your site in the top ten on the search engines for those keywords. What this means in simple words is that customers will most likely never enter in those keywords and will most likely never see your website. It is a fact that if you sell cars, for example, that your site will likely never be in the top ten or even the top 100 for the keyword “car”. Too many huge companies which have been around for a lot longer dominate the internet for that keyword.
There are millions of search engine optimization companies out there today. Every one of them claims that they can place your website in the top ten in the major search engines. Picture this example:
Take the car dealership mentioned above. There are millions of companies that “guaranty” to place you in the top ten for the keyword “car”, all at the same time. Now, every one of these companies is competing with all the rest for this one single keyword. What are your chances of getting in the top ten? Answer: about a million to one. Not to mention all of the huge corporations who already dominate the internet as I have already mentioned above.
So, unless your monthly internet advertising budget is in the thousands of dollars, forget this route. If any company tries to claim that they can place your site for a couple hundred bucks, think twice before working with them. I, for instance, don’t even try to place my clients’ sites on the top of the search engines. There are other ways to get traffic.
Do you want real traffic? It will definitely take some time and dedicated work. But, here are some of the best ways to generate real traffic to your website.
First, register your website with all the major search engines. It is better to manually send in your link to each one. You won’t place high, but every little bit helps, and this is easy work.
Second, if you have a budget to spend, the best way to advertise your website is to use pay-per-click advertising. These are targeted ads placed in front of the eyes of a person for a specific keyword. When someone clicks on your ad, then you pay for the click through. If no one clicks, then you don’t pay a cent. A good example is with our car dealer. Someone does a search for “used car” and your ad shows up in the top ten. This is possible and can be manipulated to get your ad in the top rankings. You choose the maximum cost per click and thereby you have complete control of how much you spend and how high your ad will rank.
Thirdly, fill out free classified ads online. Every year more and more people stay at home and shop online. The number of people using online classified ads is growing daily. Most classified ad sites will also give you a friendly email reminder when your ad is expiring. Most of these sites also have a convenient link for you to click on and repost your ad. It’s that easy. So, for a bit of hard work in the beginning, you will start to see results very soon. The most important thing is to experiment with different wording for your ad. See which ones bring the best results. A poorly written ad will not bring you any traffic, whereas a thoughtfully written ad will perform well.
Finally, there is another labor intensive, but effective plan to register your ad with business directories and listings. Google and Yahoo, for example, have local business listings for free. If someone in your area searches for a used car, your listing is shown for free along with the others in that area. This will also increase links back to your website which will help in the search engine rankings. More links back to your site equals higher search engine placement.
Start a blog with content related to your business. This can be used to build up links and slowly increase traffic to your site.
Join forums related to your business. Many forums allow you to place a link under your signature.
Write an article (like this one) and submit it to online publishers. You can include a link to your website at the bottom and a little bit about yourself. Anyone who likes your article may click on to your website.
Join online groups such as Myspace and Facebook. In these sites you can create a free online profile. You can network with other members, thereby increasing traffic to your site. And the link in your own profile will help a bit in the search engine rankings.
Register your site with link pools. These are web pages with hundreds or thousands of website listings. Remember, quantity of links equals higher search engine placement.
Join link exchange networks. These are sites that help you find related websites which you can trade links with.
In future articles, I will elaborate more on the last points as plausible means to increase traffic to your website.