Rethink the Business of Creativity

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If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:

Rethink.

Rethink your priorities. Rethink your approach. And rethink your product in the process.

Rethink is a one-word business plan for any company in the creative arts―from advertising, to design, to publishing, architecture or software development.

Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life.

Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture―tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.



Ian Grais, Tom Shepansky, and Chris Staples founded Rethink two decades ago―and have been breaking rules in the international advertising and design business ever since. We create great work by eliminating chaos, all while protecting people’s work/life balance and the bottom line. This book is the culmination of 20 years of real-life experience by Rethinkers across Canada: copywriters, art directors, designers, producers, account managers, strategists, and more. Shout-out to Accounting!

Ian Grais, Tom Shepansky, and Chris Staples founded Rethink two decades ago―and have been breaking rules in the international advertising and design business ever since. We create great work by eliminating chaos, all while protecting people’s work/life balance and the bottom line. This book is the culmination of 20 years of real-life experience by Rethinkers across Canada: copywriters, art directors, designers, producers, account managers, strategists, and more. Shout-out to Accounting!

Ian Grais, Tom Shepansky, and Chris Staples founded Rethink two decades ago―and have been breaking rules in the international advertising and design business ever since. We create great work by eliminating chaos, all while protecting people’s work/life balance and the bottom line. This book is the culmination of 20 years of real-life experience by Rethinkers across Canada: copywriters, art directors, designers, producers, account managers, strategists, and more. Shout-out to Accounting!



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