Do you get those emails that promise 2 million targeted visitors to your site in 24 hours? Or the ones that say that you can email 5 million people – spam free?! With all of the junk and hype out there, it can be difficult for the internet marketing newbie to know what marketing methods to use. Here are several marketing methods that have stood the test of time.
Pay per click advertising
With a program like Google AdWords or Yahoo Search Marketing, you can advertise your site on the major search engines, and only pay when someone visits your site. This can be highly effective advertising – if you are advertising on search terms that are tightly related to your site. For example, if you sell digital cameras, you don’t want to advertise to people searching for “television”, and you might not even want to advertise to people searching for “camera”. Instead, advertise to people searching for “buy digital camera”.
Search engine optimization
By optimizing your site for the search engines, you can get free traffic from Google, Yahoo, MSN, and others. In theory, at least – in reality, it costs a lot of time and some money to get good rankings on the top search engines. Search engine optimization is a long term online marketing method, but you can start now and learn as you go.
Email marketing is the second most effective method of marketing (behind search engines). One of the important keys with email marketing is your email list. The best way to get a good email list is to build it yourself – offer a newsletter on your site, or sponsor a giveaway, and require users to signup for your newsletter to qualify.
As contradictory as it may seem, you can use offline marketing methods to boost your online marketing – include your website in all of your offline advertising – postcards, newspaper ads, letterhead, business cards, etc.