Local Business Owners are taking advantage of the internet today and bringing more traffic to their front door with online advertising. Many business owners are discovering that you do not need to have an online business in order to advertise online.
With the phone book being used more today for plant stands and door stops, business owners are learning the internet can be the most powerful tool in their advertising mix.
Let’s face it, the next several years are going to be the years of change, whether you enjoy change or not. The way you increase the number of people coming through your front door will have to be different than it has been in the past.
Many brick and mortar business owners rely on local customers. That has been the back bone of our country from the beginning. There will always be the need for businesses that people can go to and make purchases.
We are consumers and we have to consume. We need places to go and use our wonderful senses. We will always want to touch and smell and hear and see the items we buy. Many of us still want to see who we are doing business with.
Fortunately, for the local business owner there is technology that can be used to your advantage. Consumers would prefer to spend money locally and business owners need local money in order to stay in business.
I know some of you are saying to yourself, but everything is going to be online. It’s true that over 60% percent of consumers use the internet to shop for products and services, but most of those searches are to find out where something is locally so they can go there and get it.
Therefore, savvy business owners today are getting their name out there to let those local consumers know what they have to offer and where they are. In the recent past many local business owners thought they needed to have a web site and be required to sell store items through e-commerce.
While this certainly will increase your business if you have items that can be sold over the internet and purchased with a credit card, but it is certainly not mandatory to have an online business to be online. Today business owners are advertising online, getting recognized, displaying their goods, creating coupons that require you to drop in to redeem, and bringing their message to the local market which pleases local consumers.
The key ingredient in maximizing your exposure is making sure your advertising dollars are advertising within your area.