If you look about the history of marketing, you can see that to introduce a brand new product many companies advertise about the product in many ways. They give advertisement on television or internet; even make posters about that or they use journals and newspapers to advertise about their new product. But all the above processes are quite expensive for low budget companies and inflatable balloon is fairly low cost advertisement.
These inflatable balloons are prepared by nylon and are covered by silicon. You can see many these types' balloons in football and baseball matches. The people who have worked in an office building and the people driving by the road and people walking by the road can see the balloons. If you take a look on the research about this, you can see many companies try to advertise their products with this way and they are succeeded about that.
You can find many types of shapes of inflatable advertising balloons and they are powered with air. If you do not have sufficient budget you can buy a small 2 or 3 meters height balloon with a small price. But if you have enough money, you can buy an over 20 meters long balloon. To buy a balloon for advertisement you have to decide about the features of the balloon. How long the balloon will be? If you want to see your balloon at night you have to cost some extra money for the light emitting system. What shape you want for your balloon? Finally you have to decide what the artwork of your balloon will be to advertise your product?
If you decide well about the above questions your advertisement will work out and that will attract the customer's attention. If you make some research about inflatable advertising you will be able to find some specialized companies about that. They know well about the balloon advertisement and what will be the features of a specific product advertisement balloon. To create the balloon you have to decide coolly because this inflatable advertising balloon will be sign of your company.
You can easily fix the balloon in a specific location and maintaining the balloon is an easy job. Just make sure that the base is strong and it will make the inflatable stable while in the serious weather form. The cost is really low you just have to pay the electricity bills only no other cost. Sometimes a few problems can be occurred with the balloon like punctures or cutting by some thing, but for these causes the balloon will still be functional but if a major damage occurred you have to restore it. For your small business you can try this to see the performance of this advertisement.