How to choose the Right Mobile Advertising Platform

February 26, 2020

Subscriptions to mobile services had already crossed the four billion mark by the end of 2008, and are expected to reach out to about six billion users. This makes advertising via mobile services a very efficient medium. Marketing experts believe that the future of advertising and marketing will be through the cell phone. According to Wikipedia, mobile web users outnumber PC and laptop users by about 5 to 1.No wonder then that advertising through mobiles is becoming a key component in business marketing campaigns. Mobile advertising platforms give vendors an efficient medium to showcase their products to a larger consumer group.

How to Choose an Appropriate Mobile Advertising Platform for your Business

The selection of an appropriate mobile advertising platform is critical for a successful marketing campaign. Advertisers want a platform that reaches out to maximum publishers, for example app stores. As an advertiser, we should keep the following factors in mind when selecting a platform.

  • Identifying the target audience and analyzing them. This helps us to choose our placements wisely by placing advertisements only on sites which are relevant to our products or services.
  • Analyzing the objectives of our marketing campaign.
  • Mobile web advertisements are sold on a CPC (cost per click) or a CPM (cost per thousand impressions) basis. We have to determine which one suits our marketing campaign the best.
  • Determining whether the platform has the right type of publishers to reach out to the target audience.
  • Selecting the appropriate reporting tool to track the performance of the campaign, and understand the user response.

Advantages of Using Mobile Advertising Platform

Here are the advantages of using mobile advertising platform:

  • Advertisers can get immediate response from consumers.
  • Personal interactive communication is possible on a much wider scale.
  • Mobiles are highly personal devices, and people are always in reach of their mobiles as compared to other conventional platforms.
  • Mobiles have massive reach as compared to conventional platforms. Even in developing countries there has been huge growth in mobile subscriptions.

The mobile market is growing rapidly and companies are already taking advantage of the onslaught of mobile users. Even small businesses are using mobile advertisement platforms to great advantage. If you too want to utilize this medium for your enhanced business growth, visit iVdopia.com right away!



Source by Quinlan Murray

Tags: advertising

Categories

Recent Comments

    Related Posts

    Social Media Made Easy-social Media Toolkit & Swipe Files

    Social Media Made Easy-social Media Toolkit & Swipe Files

    Product Name: Social Media Made Easy-social Media Toolkit & Swipe Files Click here to get Social Media Made Easy-social Media Toolkit & Swipe Files at discounted price while it's still available... All orders are protected by SSL encryption – the highest...

    advertising agencies in detroit

    advertising agencies in detroit

    Product Name: advertising agencies in detroit Click here to get advertising agencies in detroit at discounted price while it's still available... All orders are protected by SSL encryption – the highest industry standard for online security from trusted...

    SIM Startup Infoproducts

    SIM Startup Infoproducts

    Product Name: SIM Startup Infoproducts Click here to get SIM Startup Infoproducts at discounted price while it's still available... All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. SIM Startup...