The old days of advertising are over. Using the power of networking and referrals, most purchases are made due to the advice of the people we know. Business owners that can tap into these relationships no longer have to pay for advertising. Instead, you can turn your own customer list into an army of free salespeople. Read on to find out more.
By focusing on the needs of your current customers instead of trying to find new customers, you can grow your business much quicker. Develop a referral portfolio for your customers to give them many different vehicles to promote your business.
Repackage your products or services in bundles that promote an entire solution for the customer. Instead of shopping around for different pieces to the solution, you’re handing your customer a time-saving bundle. Not only does this make for a happier customer, but it makes for more revenue for you, without any additional work.
Go back to your previous customers and customers that have been dormant for awhile. Many people forget to do business with you because of a change in habits and they need a reminder from you that you’re still there to serve them.
Make referrals a condition of doing business with you. If your customers want your services, tell them that they need to provide you with the names of three other like-minded people.
Once you focus on your current customers, improving their condition and working on their needs, you can grow your enterprise quickly without spending any additional capital acquiring new customers through advertising.