Digital outdoor advertising is the new upcoming mode of advertising currently being used by companies to serve their clients. Gone are the days when paper billboards, pamphlets were the most sought after medium for advertising. Digital outdoor advertising provides a win – win situation for both the advertising firms and their clients. For the advertising firms it gives them the opportunity to change the copy depending upon their client priority and for their clients it gives them an opportunity to change their copy of advertisements. What's more is that these means are environment friendly and thus help reduce wastage of paper.
The traditional forms of advertising such as pamphlets are slowly facing a decline and television advertisements, though helps the companies attain visibility, but are nevertheless very expensive proposition. Television advertisements also may not be a very effective medium either, especially when there are so many channels to surf from in today's times, people might just rather switch channels to see some other programs rather than see a copy of advertisement. Digital outdoor advertising on the other hand reaches the masses, generally when they are having a leisure time or are in buses trying to find a way to pass their time while on their way to work, school or in general destination !. All these occasions are ideal for placing advertisements in the form of digital ads in residential buildings, big screen ads in in multiplexes, advertisements in retail market, LCD advertising screens in malls.
There are companies proficient in outdoor advertising in Mumbai and Delhi like OOH media, who are basically trying to help their clients reach their target market by ensuring that the adv copy reaches the target market when they are in dire need for enjoyment. Thus, it won't be wrong to say that digital outdoor advertising might be one of the most eco-friendly and high return on investment means for both the advertising firms as well as the companies world over.