Digital marketing has changed the face of advertising. While many companies stick to print, TV, radio, and other means of traditional advertising, some switched to digital methods for more convenience. When the Internet became popular, many companies took the liberty of promoting their products and services online. What is it about digital marketing that makes it popular these days? Find out how digital marketing specialists can help with your online advertising needs.
What is digital marketing?
Digital marketing uses technology to send advertising messages and interact with potential clients for product promotions. This uses the Internet and devices like smartphones, game consoles, and computers to develop more interaction with a certain audience and to put emphasis on brand marketing. This narrows a company’s targeting approach so clients can find products or services that fit their interest, instead of large-scale advertising that focuses on a broad market. Companies can create better opportunities in a timely and cost-effective manner that traditional advertising might not offer.
Different Types of Digital Advertising
This form of marketing does not rely on one technique to achieve a company’s goals. You can use different mediums simultaneously to promote products throughout your clients. Here are some popular strategies digital marketing agencies use:
Pay per Click: This is the process of promoting websites through search engines. Marketing specialists place text advertisements along the top, bottom, and side of a search results page. You need to pay a certain fee when users click on the ad. You must also choose between two models to determine the cost per click. Some companies bid on certain keywords with relevance to their target market. Others choose a fixed rate that advertisers might offer for the ad placement.
Email Marketing: This is the promotion of a product or service through electronic mail. Companies often use this to improve their relationship among potential and existing customers through subscription service. Email marketing is one of the most cost-effective solutions you can use. This eliminates the trouble of sending bulky mail through postal services, reducing costs on printing and delivery fees. This also allows you to reach a wider audience over a short period. You can simply click and send newsletters and other promotional materials using your email to all your contacts.
Nevertheless, you need to be careful when using this form of marketing, as some people might consider your mail as spam.
Social Media Marketing: This form of marketing allows you to spread news and other promotions throughout social networking websites. You can post statuses, pictures, and events on these networking sites to keep customers updated. If users find your content relevant and useful, they can share it on their profile. A great thing about social media advertising is you can interact with clients directly. Some clients can post inquiries on your profile or leave comments on your posts.
Mobile Marketing: Digital marketing agencies can use smartphones and other mobile devices to promote products and services. You can send SMS messages to clients and keep them updated about products and special deals. You can also combine mobile marketing with online techniques, as some clients access their social networking accounts and emails with their smartphones. This technique is one of the most cost-effective digital marketing solutions.