Hey there folks, today we are going to talk about your much-loved Instagram. Popularly known as Insta this website uploads keeps and shares the photos and information of your loved ones. Beautiful, as it looks, Instagram has several prearranged efforts behind its marketing strategy. It is actually a domicile for Business.
We all understand that a smooth social network needs value-added services and just as Rome was not built in a day; Instagram too improvised and made new and important changes in a specific period. It made the network so famous that the year 2017 witnessed a whopping 600 million of users (monthly) and daily users exceeding over 400 million. In the past few months, another 2 – million insta lovers was added making a remarkable progress in its publicity.
It was successful in dethroning the ever-popular face-book who ruled the search engines since 2004. Its level of engagement is 52 times more than FB and 127 times higher than Twitter. Instagram made striking changes last year and it attracted the huge attention of aspiring and ruling business populace who made millions by advertising their products on this website.
I decided to find its intellectual aspect along with entertainment so four months ago, I plunged into its depth and discovered a method to break Insta's algorithm and spread virally to have potential followers. I carried out the process and found that I had gained 5k followers around 6 days. It was very convincing.
Okay so now we are down to Business.
Instagram is a great step to advertise and explode your business into million. There are carousel ads, photo ads and video ads that can open up your business areas and capture a precise audience to promote the product.
CAROUSEL ADS: Just like the photo ads, the carousel feature shows multiple pictures a user can leaf through.
VIDEO ADS: – With patronized label on top, this feature looks like a beautiful video post that can instantly grab a users attention.
PHOTO ADS: – With the advice of learning more button on the top of the post this feature is a regular photo post that can visually appeal the audience and make them see your product in detail.
A HASHTAG BUSINESS. ##
By means of hashtags your business or brand promotion would create miracles for your profit margin cool impressive and relevant hashtags will not only popularize your profile but also expand the promotions across the virtual bound boundaries. Take for example this logo of your services #FitnessAndTraining this works as a hashtag, but # Fitness & Training does not. Users can search for hashtags and if they find it relevant, they click on it and browse for a few moments. Therefore, it is mandatory that you use effective hashtags to be an eye candy for users.
Real and non-filtered pictures and selfies grab the highest attention from the virtual crowd. If you are a newbie or an aspiring entrepreneur, then look at the well-established products and famous personal bloggers from your industry and develop the idea for your brand. It would give you a clear idea of using a sound method for hashtag.
Remember, using more than 30 hashtags for your brand can create confusion for the customers. They should be unique, creative artistic and fewer in numbers. It will help you to grab genuine people who would not just interact but would buy or promote your product.
BACKSTAGE PROCESS FOR BRAND EMPOWERMENT:
A selfie video about your product would turn heads. It is behind the scene process, where you ask your audience about your services, your food items, or the post pictures of your most popular product. Create a demo video of the machinery, if it is connected with automobile field or show the exquisite restaurant, kitchen, or saloon whatever you are running. Create a shout-out video, post it, and see how amazing your feedbacks are.
Employees- The Backbone
Personalize your brand with your people. Knowing the most personal values and secrets would build an aura of trust in their minds. Include a video or collage of your employees who work earnestly to make you shine through the platform. Let them know your organization is not just a place to work but also a fun-filled place to discover your hidden abilities.
Mirror Your Brand Through Handles.
Putting an instant handle and customized hashtags on your services and products would urge your customers to tag you whenever they share something from your enterprise. It can be a product, a service, or a tourist place where you take people to their destinations. It is beneficial for you and other users who would want to know about you and can find you easily
Being a leader of your brand, you must also be responsible to comment like and mention the names of the customers who mirror your brand by giving positive feedbacks.
Exclusive Deals & Coupons
Excite your customers by posting exclusive discount offers and coupon codes as an incentive of following you. You can share an image or create a coupon code under the item that they are to buy. Other way is you can generate an alternative of asking them to follow you if they wish to buy. It would make them feel embellished and important. Next time you would see their friends of friends and relatives buying the same thing and making positive marks on your business.