The Importance of Digital Marketing

In today's economy, it is easy to justify making cutbacks. With so many companies hard up for cash, finding areas to cut corners seems like the right approach. Statistics show that when companies look to cut down costs, marketing and advertising are among the...

How to Setup Your Website for Direct Advertisers

There's definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to going direct. What are the main advantages of targeting direct...